Entries by Tim Lock

Citizens for Truth

Overview Elevate a narrative focused on the truth around drug pricing, drug makers abuses and generate content to present to Congressional membership. The Numbers Overall our ads achieved a 6.82% CTR with nearly 1 million engagements in social media. The campaign reached over 6 million people and drove over 13 million impressions. The Impact A2p […]

Salvation Army

Overview We were asked to grow support for the annual Salvation Army ‘Red Kettle’ holiday giving campaign, enhancing brand loyalty across a range of target audiences. The Numbers We served over 1MM ads to a Salvation Army modelled ‘giving audiences’ that reached 416,894 Facebook users, driving 63,168 people to take action and landing 7,270 engaged […]

Richard Nixon Library

Overview Over a year of being shut down as a result of COVID-19 and State mandates, the NLM needed to find a way to re-engage potential visitors and bring them back to the museum. In addition to increasing foot traffic, they aimed to capture first-party data for future marketing opportunities. The Numbers 180,000 unique digital […]

My Pay My Say

Overview The Mackinac Center for Public Policy’s MyPayMySay initiative provides support and educational resources to public sector workers who would like to opt out of their unions. With the support of A2P’s integrated digital and field operations, the initiative uses targeted social media advertising, email, text messages and phone calls to inform workers of their […]

Job Creators Network

Overview The Job Creators Network launched a campaign to increase conservative turnout in ten key battleground states. A2P was hired by JCN to identify existing ‘policy priorities’ within the target audience that would prevent maximum turnout. Through website traffic data, A2P was able to apply advanced analytics and develop specific voter profiles that best identified […]

Better Future Michigan

Overview A2P launched the Better Future Michigan Campaign to assist John James in his U.S. Senate race. The objective of the Better Future Michigan Campaign was to expose James’ main opponent, Gary Peters, as a career politician who had been receiving pensions from taxpayer dollars in the state of Michigan while also ‘double dipping’ the […]

Chip Neiman

Overview During his run for the Wyoming House of Representative, Chip Neiman hired A2P to manage the digital strategy for his insurgency campaign in the GOP primary. Up against fierce competition, his opponent was a four term incumbent, the majority whip in the WY House of Representatives, and had defeated his last primary opponent with […]

When is it the right time to sell your company?

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