Overview

CFFE partnered with A2P to improve the reach and activation of their Wisconsin contact file. Their existing data had significant gaps that prevented effective targeting, with nearly half of their contacts unmatched across major digital platforms. A2P applied its Audience Match+ process to expand, clean, and reactivate the file using advanced data enrichment and precision matching. This allowed CFFE to reach dramatically more people without purchasing any new data and unlocked the full value of their existing audience for digital engagement.

The Numbers

74,000 previously unreachable contacts recovered
41% increase in match rate
174,800 matched contacts out of 180,187 total records (97 percent) 
135,000 unique emails matched 
230,000 unique phone numbers matched 
$10,000+ saved by avoiding new data acquisition costs 
100% of matches came from the original contact list

The Solution

To achieve the client’s goal, A2P deployed Audience Match+ to transform an underperforming contact file into a fully activated digital audience. The original data set included 180,000 records, but only 56 percent were matched across major platforms, leaving significant voter outreach potential untapped. Using A2P’s data expansion and verification process, the contact file was enhanced to more than 485,000 rows of enriched data that allowed for precise matching across multiple identifiers. This recovered more than 74,000 previously unreachable contacts and pushed the match rate to 97 percent without purchasing any new data.

With a significantly expanded audience and verified contact points, CFFE gained access to 135,000 unique emails and 230,000 unique phone numbers for digital activation. This allowed them to reach nearly their entire Wisconsin file and build more effective cultivation, persuasion, and turnout programs. The result was stronger reach, higher efficiency, and improved cost savings, all while relying entirely on their original data.

Social Media

Overview

We were asked to grow support for the annual Salvation Army ‘Red Kettle’ holiday giving campaign, enhancing brand loyalty across a range of target audiences.

The Numbers

We served over 1MM ads to a Salvation Army modelled ‘giving audiences’ that reached 416,894 Facebook users, driving 63,168 people to take action and landing 7,270 engaged people on the associated radio host’s Red Kettle donation capture pages.

We have helped increase giving each year since being retained to support the Salvation Army national giving campaign, growing Salem radio host donations from:

2016: $793,000+
2017: $935,000+
2018: $952,000+
2019: $1.641 MM

The Impact

By identifying the social network of previous donors, we tested a number of different ad messages and consistently refined audience models to optimize the effectiveness of those messages. We combined this with a unique ‘embedded’ campaign with key influencers. Messages were conveyed LIVE by the influencer in the fabric of their respective shows.

Social Media

Audio

Overview

The Mackinac Center for Public Policy’s MyPayMySay initiative provides support and educational resources to public sector workers who would like to opt out of their unions. With the support of A2P’s integrated digital and field operations, the initiative uses targeted social media advertising, email, text messages and phone calls to inform workers of their opt-out rights following the 2018 Supreme Court Case, Janus v. AFSCME, and helps them effectively navigate the union bureaucracy, while maintaining a sense of community.

The Numbers

1.5 Million public sector unionized workers opted out of unions
$2 Billion estimated union revenue loss over 10 years
$1.2 Billion put back into the pockets of hard-working public sector employees EVERY year

The Impact

Using a proven methodology of continuous message testing and digital audience modeling, A2P was able to identify the union members most interested in opting out. Working closely with an integrated field team, A2P has successfully, and cost effectively, protected the constitutional rights of thousands of public sector workers through the increasingly politicized opt-out process, restoring freedom of choice for employees and accountability for unions.

Social Media

Overview

A2P launched the Better Future Michigan Campaign to assist John James in his U.S. Senate race. The objective of the Better Future Michigan Campaign was to expose James’ main opponent, Gary Peters, as a career politician who had been receiving pensions from taxpayer dollars in the state of Michigan while also ‘double dipping’ the taxpayer with his federal income and pension. The Better Future Michigan campaign assisted James by using existing data to identify voter groups that would support key messaging and policy areas. A2P then developed and deployed targeted ads to those audiences. While James did not win the race, the support from A2P’s efforts made James the closest Republican candidate to run for U.S. Senate in Michigan since 1993. James was only 1.7 points shy of victory.

The Numbers

26 Million ads served to modeled audience of Michigan voters.
4.87% average click-through rate; over 5 times the Facebook average.
3.5 Million social media engagements from modeled target audience
4 Million unique video views of peer endorsements across the campaign

The Impact

A2P’s messaging and advertising campaigns helped candidate John James expand his total audience by 700,000 within his two runs for the US Senate (from 1.94M votes in 2018 to 2.64M votes in 2020). Audience modeling produced by A2P now serves as a template for future campaigns in Michigan, including James’ potential 2022 Gubernatorial effort. Larger portions of the electorate are aware of James’ policy objectives, and A2P is continuing the work of identifying future voter segments to activate in support of James.